Growing your firm
Beyond branding and pricing, the protocol gives you a few concrete tools for bringing in and keeping traders.
Pricing, within a guided range
Your storefront price for each account size sits inside a recommended range calibrated to stay solvent while staying competitive. The platform shows you a suggested price for every size and structure you offer. You're free to price toward the aggressive or conservative end of that range; you're not free to set a price that would undercut the solvency math behind it.
What you list is your Standard-tier price. From there the risk engine moves it with your tier, in the direction traders expect: when your tier tightens, evaluations get harder to pass, so they cost less. Trusted adds 10%. Standard is exactly what you listed. Strained takes 15% off and Critical 35%. Nothing ever sells below half your listed price, however the discounts stack.
That direction is deliberate. A tighter tier means a higher profit target, tighter drawdown, wider spreads, less leverage and slower payouts, and charging more for that would be charging more for less. It also keeps evaluations selling at the point where your treasury most needs the inflow.
The vault badge
Your storefront carries a badge showing what's actually in your on-chain reserves: Seed, Growth, Established, or Fortress, with the number behind it. It costs a trader nothing. It moves no price and no split.
Reserves alone don't hold the rung. Leave more than a quarter of your owed payouts unfilled and you drop one until you clear them, because a Fortress badge over a stalled payout queue is the one claim the protocol won't let a firm make. Traders comparing firms weigh this heavily, and it's the part of your storefront you earn rather than write.
An affiliate program that costs you nothing to run
You can approve affiliates, partners, communities, influencers, anyone who sends you traders, to earn a referral cut automatically, on-chain, with no manual payout process on your end. The rate is fixed platform-wide at 10% (9% net to the affiliate after a small platform share), so you're never negotiating rates deal by deal, you're only deciding who gets approved. If an affiliate refers someone who goes on to deploy an entirely new firm of their own, they also earn a slice of that firm's launch fee. This is a real growth channel with zero operational overhead: once someone's approved, the split happens automatically on every purchase they refer.
Built-in marketing automation
Each firm can connect its own X (Twitter) and Telegram presence and let the protocol post real, automatic updates as things happen, evaluation passes, funded payouts, giveaways, and more, using your own editable templates, not generic copy you can't touch. Beyond automatic triggers, you can also schedule one-off or recurring custom messages, with live data (treasury size, token price, your firm's happiness score, and more) filled in automatically rather than typed by hand each time. You write and approve every template; nothing posts on your behalf that you haven't configured. This automation, and the firm's Telegram bot alongside it, is half of what makes a firm here run without staff; The autonomous firm puts it in the context of everything else that runs on its own.
Your traders as the distribution channel
Posting is only half of a marketing channel. The other half is somebody seeing it, and a firm account with two hundred followers doesn't have that half. Your traders do.
Every post your firm publishes, whether an automatic trigger or a scheduled custom message, lands in the Earn on X feed of every trader at your firm. They earn airdrop points for liking, reposting, quoting or replying to it. What you're buying is amplification onto real trader timelines, which is the one audience a prospective trader actually believes.
What it costs you. Nothing in cash. Engagement on your posts draws from your firm's monthly pool, which is sized by your deploy tier: 5,000 points at Starter, 10,000 at Growth, 20,000 at Pro, 30,000 at Scale, 60,000 at Enterprise. It resets on the 1st and doesn't roll over. Your treasury is untouched, no SOL moves, and there's no invoice.
What 10,000 points buys. Points are priced per action: 0.25 a like, 0.5 a repost, 0.75 a quote, 1 a reply. A month's pool covers roughly 5,700 trader-post pairs where the trader does everything available on a post, or about 40,000 likes if that's all anyone does. To put it against real activity: a firm posting 60 times a month with 100 fully-engaged traders would need about 10,500, slightly more than the default. The allowance is deliberately generous for a young firm and gets tight at scale, which is the right direction to err, and it's expected to rise.
What happens when it's empty. The feed says so plainly rather than quietly paying nothing, and refills on the 1st. If you hit the ceiling while your sales are still small, that's worth a look: it means your engagement is wildly out of proportion to your business, which is usually a farming pattern rather than a growth one.
What you can't do. You can't buy more allowance, at least not today, and you can't direct which posts get amplified. You also can't pay a trader for engagement outside this: their points are capped at half what they've spent with real money, so a trader who's never bought an evaluation can amplify everything you publish and redeem exactly none of it. Those two limits are what keep this a distribution channel rather than a market in paid promotion.
The metric that actually reflects your firm's health
Every firm has a public , a single 0–100 number shown on your storefront and in the terminal, reflecting real conditions for your traders rather than a marketing claim. It's not something you set, it's computed from real outcomes. Treat it as a genuine growth lever: a firm that's well run and pays reliably earns a number that speaks for itself to prospective traders comparing firms.
What actually drives growth here
There's no growth mechanic that substitutes for the fundamentals: competitive pricing within your band, a responsive affiliate program, consistent marketing presence, and a track record of fast, reliable payouts. The protocol removes friction from each of those, it doesn't replace the need for them.
See Operator FAQ for specific questions on any of the above.